Data Breaches Have Real World Consequences

Data Breaches have real world consequences for the organizations that have them.  Many organizations have spoken about the reputational harm a data breach causes but getting real numbers on these issues is tough.  Cintas’ new study tries to tackle that issue.  “Cintas Study Finds Two Thirds of U.S. Adults Would Not Return to a Business Where Their Personal Information was Stolen”

Calculating the time and money spent on investigations and notifications is fairly straight forward but measuring the damage to a company’s reputation or customer confidence is more complicated.  A recent survey sponsored by Cintas is helping to shed some light on this issue.  An online survey of 2,061 U.S. adults ages 18 and older was conducted by Harris Interactive in August of this year and the results are surprising.  Nearly two thirds of the participants indicated that they would not return to a business where their personal information was stolen.  For specific types of businesses:– 55 percent would change banks

– 46 percent would switch insurance companies

– 42 percent would go to a different drug store/pharmacy

– 40 percent would get a new doctor or dentist

– 39 percent would get a new lawyer

– 38 percent would donate to a different charity/non-profit organization

– 35 percent would not return to their hospital

– 24 percent would no longer donate to their alma mater or another educational institution they attended.

You can read the full article here: The Ramifications of a Security Data Breach

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